Business / Financial Media Relations

An effective media relations strategy is crucial for both public and pre-IPO tech companies where a well-placed appearance can raise a company’s profile and have a positive impact on market position and valuation. The Blueshirt Media Team specializes in elevating a company’s profile for business and financial audiences through impactful media relations, thought leadership, content creation, spokesperson training and social media amplification.

We generate strong results for companies looking to share their growth and innovation stories in influential business publications like The Wall Street Journal, Barron’s, CNBC, The New York Times, Forbes, Fortune, Bloomberg and Reuters. We also work closely with tech / trade and VC-related publications such as TechCrunch, VentureBeat, Private Equity Hub and The Information, in addition to broadcast outlets such as Bloomberg TV, CNBC, TheStreet and Cheddar.

Our financially-focused approach, together with a sophisticated understanding of the type of stories that top-tier online, print and broadcast reporters are looking for, allows us to evaluate the merits of various opportunities and provide our clients with in-depth preparation and counsel. We work closely and personally with reporters who know and trust us, so they both listen to our ideas and come to us when they need subject matter experts for their stories.

IPO Day Media Strategy and Execution

Working with many of the highest visibility tech IPOs of recent years, including Eventbrite, Zscaler, BlackLine and Coupa, our media team has more experience than any other PR firm successfully maximizing IPO Day media. Our team works closely with senior management to prepare CEOs and manage the communications process from the first public filing all the way through the high-pressure interviews at NYSE or Nasdaq following the first trade on IPO Day. Our relationships with top-tier reporters that cover IPOs, together with a deep understanding of the IPO landscape, SEC regulations and nuances of the communications challenges inherent to this unique and important process, assures our clients that their IPO will be a success in the media.

Strategic Communications

Our clients look to our expertise to maximize visibility for important corporate and financial milestones, such as fundings, M&As, IPOs and earnings announcements. We help with strategy, message development, investor decks, crisis communications, press releases and outreach.

Working With Financial Firms

Our funding ecosystem expertise is bolstered by our work with private equity and venture capital firms. We help PE and VC firms announce new funds, investments, M&As and exits, while helping their portfolio companies gain critical visibility.

What Our Clients Say

Blueshirt client Coupa ringing the opening bell on Nasdaq.
PHOTOS COURTESY OF NASDAQ AND NYSE