The value that an external investor or media relations consulting firm brings to a client is driven by the relevant experience and depth of the team. The Blueshirt team is comprised of experienced professionals with more than 200 years of combined experience from Wall Street, investor relations, media relations, business journalism and technology companies.




Erica Abrams, Co-Founder and Managing Director 415/217-5864
Erica has more than 15 years of investor relations, corporate finance, and financial analysis experience working with with software, hardware and services companies. Prior to forming Blueshirt, Erica led the investor relations efforts for key clients at Morgen-Walke Associates, and spent several years in corporate finance, raising late stage private equity at DMG. Erica holds a B.S. in Accounting from Lehigh University and has significant experience in private sector accounting and corporate communications.

Suzanne Craig, Managing Director 415/217-4962
Suzanne brings to Blueshirt more than 15 years of investor relations and finance experience. She most recently ran her own investor relations consulting practice with clients primarily in the semiconductor area. Before founding her own practice, Suzanne was the director of investor relations for Atmel Corporation (NASDAQ: ATML). Prior to her work with Atmel, Suzanne was vice president at Morgen-Walke Associates where she was responsible for the investor relations programs for a variety of publicly traded technology companies. Suzanne's previous experience also includes in-house investor relations at Wells Fargo & Company and investment banking at Rauscher Pierce Refsnes, Inc. Suzanne holds a B.S. in Finance and Marketing as well as an MBA from the University of California, Berkeley.

Chris Danne, Co-Founder and Managing Director 415/217-5865
Chris has more than 15 years of investor relations and technology expertise. Prior to forming Blueshirt, Chris was a Principal at Morgen-Walke Associates, one of the country's largest IR firms at the time where he ran the West Coast office, a 30-person, $5 million operation, with more than 40 clients. After graduating from Duke University, Chris spent two years working in Europe and Asia before joining the IR profession at Mallory Factor and The Equity Group in New York.

Todd Friedman, Managing Director 415/217-5869
Todd Friedman is a Managing Director at The Blueshirt Group, the leading technology-focused investor relations firm on the West Coast. Todd brings more than seventeen years of investor relations and corporate communications experience to Blueshirt, with a specific focus on digital media, internet and software companies. He has extensive experience working with companies of all sizes and at all stages of development, from large cap public companies to early stage private companies. Prior to joining Blueshirt, Todd he was Vice President, Corporate Communications and Investor Relations at E.piphany Inc. He started his career at Scholastic Inc., the children's book publisher and leading operator of children's book clubs and book fairs. Upon moving to the west coast, Todd was instrumental in growing Morgen-Walke's software and internet practice, working with clients such as JD Edwards, Vantive, Excite, Infoseek and Business Objects. Todd earned his B.S. in Communications Practices at Boston University.

Cynthia Hiponia, Managing Director 415/217-4966
Cynthia brings over ten years of Wall Street experience to Blueshirt, most recently serving as a sell-side equity analyst on a top-ranked Institutional Investor team at Citigroup. Her sector coverage included Enterprise Hardware, PC Hardware, Storage and IT Distribution. Prior to that, Cynthia was part of the Biotechnology equity research team at Robertson Stephens. Cynthia began her career at Recombinant Capital, where she provided consulting services on strategic alliances to universities, biotechnology and pharmaceutical companies. She graduated with a degree in International Relations from San Francisco State University.

Lisa Laukkanen, Managing Director 415/217-4967
Lisa brings more than 15 years of experience in investor relations, corporate communications and on Wall Street to Blueshirt. Prior to joining Blueshirt, Lisa launched and led the investor relations practice at Alexander Ogilvy Public Relations where she managed teams in New York and San Francisco and led the investor relations efforts for numerous IPOs, mergers, acquisitions and corporate initiatives both domestically and internationally. Lisa has worked with a wide range of technology companies in the semiconductor, Internet and telecom sectors. Her previous experience includes managing investor relations for technology companies while at Morgen-Walke Associates and various marketing roles at Paine Webber. Lisa holds a B.A. in Management from Pine Manor College.

Jonathan Schaffer, Managing Director 212/551-1452
Jonathan has managed investor relations programs for a broad range of companies. Over his career, he contributed to the growth of Morgen-Walke Associates in New York and San Francisco, built his own successful IR firm, Brod & Schaffer, LLC, and was most recently an Associate Managing Director with Brainerd Communicators. He began his career with Citigate. Jonathan has been honored by PRSA with the Silver Anvil Award for excellence in investor relations. He graduated Phi Beta Kappa, Magna Cum Laude from the State University of New York at Albany.

Alex Wellins, Co-Founder and Managing Director 415/217-5861
Alex brings nearly 20 years of investor relations, media relations and corporate communications experience to Blueshirt. He spent his first years on the west coast providing marketing communications counsel to emerging Silicon Valley software startups. Alex then joined Morgen-Walke Associates (MWA) and focused on media relations where he developed strong relationships with key members of the local and national business press. After moving from media to IR, Alex ran the largest group of technology clients at MWA, combining his market expertise and corporate positioning talents to run full-service investor relations programs for leading and emerging technology companies. Alex has been a strategic advisor during the IPOs of many Internet, software and communications companies and has participated in several high-profile technology transactions. Alex earned his B.A. from the University of Michigan.

Mike Bishop, Director 415/217-4968
Mike is an experienced investor relations practitioner with a decade of experience working in the technology sector. Before the Blueshirt Group, Mike was Director, Investor Relations for Openwave Systems, a pioneer in the wireless data and IP communications sector. At Openwave he was responsible for all aspects of the company's investor relations activities and provided strategic counsel to the management team during periods of executive change, equity offerings and strategic reviews. Earlier, he led the investor relations department at Critical Path, an Internet messaging firm. Before entering corporate investor relations, Mike was an investor relations consultant at the Financial Relations Board/BSMG and Fitzgerald Communications. Mike earned his B.A. in Finance and Economics from Baldwin-Wallace College.

Stacie Bosinoff, Director 415/217-5868
Stacie joined The Blueshirt Group in January 2005. Prior to joining Blueshirt, she spent six years at Quest Software where she focused on corporate business development, shareholder relations and event management. Stacie manages client relationships, marketing activities and conferences. She is a graduate of California State University, Chico with a BA in Public Relations.

Kim Hughes, Director 415/489-2188
Kim is an experienced PR practioner who was a former Managing Director for Alexander Ogilvy PR's San Francisco office and, more recently, a strategic communications consultant. During her tenure at Alexander Ogilvy she managed the PR and industry outreach efforts for scores of high-profile technology companies and a number of Silicon Valley's most well-known senior executives. In addition to her strategic and tactical PR skills, Kim specializes in message platform development and has significant experience working with and placing clients at leading technology conferences. Kim earned a B.A. in Speech Communications from Miami University and completed a Marketing program at Regent’s College in London, England.

Jennifer Jarman, Director 415/217-5866
Jennifer Jarman is a founding member of Blueshirt and has ten years' experience developing and implementing comprehensive investor relations programs for public companies in the Internet, digital media, software and telecom equipment sectors. Prior to joining Blueshirt, she spent over two years in the technology group at Morgen-Walke Associates, a New York-based investor relations firm. Before starting her career in IR, Jennifer lived in Brussels, Belgium where she worked for Network Operations Worldwide, an executive recruitment company, and The Wall Street Journal Europe. Jennifer graduated Magna Cum Laude, Phi Beta Kappa with a Bachelor of Arts in Communication and Psychology from Tulane University.

Brinlea Johnson, Director 212/551-1453
Brinlea joined Blueshirt in October of 2001 in San Francisco, and transitioned to our New York office in 2003. Prior to joining Blueshirt, she worked in institutional sales at Robertson Stephens. Brinlea manages client relationships both in San Francisco and New York, and also coordinates non-deal roadshows around the country. She is a graduate of Vanderbilt University with a BA in Communications and Psychology.

Maria Riley, Director 415-217-2631
Maria has over ten years of broad technology experience including investor relations, marketing communications, global supply chain management and accounting/financial analysis. Prior to joining the Blueshirt Group, Maria was Director of Marketing Communications for Avanex Corporation (NASDAQ: AVNX) where she managed the strategy, development and execution of investor and corporate communications programs. Prior to joining Avanex, Maria served as an investor relations consultant with Stapleton Communications and Sapphire Investor Relations where she led and managed investor relations programs for a variety of technology companies. Her sector experience includes software, hardware, optical equipment and semiconductors. She holds a B.A. in Business Administration and a B.A. in English Literature from the University of San Diego.

Christy Swildens, Director 415/217-4965
Christy brings 10 years of investment banking experience to Blueshirt. Most recently, Christy worked in the CSFB Technology Group where she focused on raising capital for both private and public companies primarily in the software and Internet sectors. Prior to CSFB, Christy worked at Bear Stearns in both San Francisco and New York where she was a member of the Technology group. Christy has completed over 10 initial public offerings, several merger transactions as well as debt/convertible financings. Christy holds an MBA from the Anderson School of Business at UCLA as well as a General Course Certificate from the London School of Economics and a BA in Economics from UCSB.

Jeff Fox, Media Relations 415/828.8298
Jeff brings nearly 20 years experience in public relations and marketing communications, specializing in helping clients tailor their messaging to targeted media. Jeff has worked with companies in a variety of industries, from digital media and health care to semiconductors and financial services, including such well-known brands as E*Trade, National Semiconductor and Wells Fargo Bank. Jeff began his career with Home Box Office in New York City and was senior vice president of MacKenzie Communications, a San Francisco independent marketing communications firm, prior to joining the Blueshirt team in 2006. He holds a B.S. degree from SUNY Buffalo and an M.B.A. from George Washington University.

Greg Jones, Media Relations 415/217-4964
Greg brings 15 years of public relations experience, primarily in financial services and emerging technologies. From 1995 to 1999 and again from 2001 to 2003, Greg was a member of the Corporate Relations team for Visa USA, where he directed national communications programs promoting consumer and commercial payment cards, electronic commerce, smart cards and home banking. Throughout his career, he has worked with most of the nation's top financial institutions, including U.S. Bank, for which he managed a number of award-winning PR activities in the early 1990s. Greg has also worked in the insurance industry, in which he was vice president of public relations for online-insurance leader InsWeb from 1999 to 2001. He earned a B.A. from the University of Puget Sound.

 

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