Historically, there was little need for investor relations expertise before a public offering. Now companies can -and should - create strong interest within the financial community well before the proposed public offering. Early attention from analysts and bankers has never been more important. A single well placed story in the business media can leapfrog a company to prominence with potential investors, bankers and analysts and increase valuation. Additionally, the rise of the Internet, the ongoing gyrations of the technology market and the prevalence of class-action lawsuits have dramatically changed the playing field for companies going public.
Our goal: create a program supporting the company's financial efforts, whether planning an IPO, securing a late-stage round of financing or creating a presentation for bankers or industry analysts. We understand private companies may be cash-constrained. Our services are cost-effective programs that position us as partners for long-term success. We are experienced in working with venture capitalists and Street-savvy CEOs and CFOs, as well as companies with less extensive public company or IPO experience.
- Developing/refining messaging to Wall Street
- Financial and industry analyst outreach
- Presentation preparation and training
- Timing of news
- Corporate branding issues
- Investor presentations
- IPO team selection
- M&A strategy
- Financial and corporate releases
- Marketing materials
- Introductions and feedback
- Investment conferences
- Real-time monitoring of the competitive sector
- Business press
- Industry analyst programs
- Disclosure training
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