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An effective media relations strategy is crucial for both public and
pre-public companies. Too often, however, these efforts are not in sync
with the company's financial objectives or its investor relations
program. Blueshirt focuses on media outlets in which an appearance can
raise a company's profile and have a positive impact on Wall Street.
This includes top-tier business publications like The Wall Street
Journal, Barron's, CNBC, The New York Times, Investor's Business Daily,
Forbes, Fortune, BusinessWeek, CBS MarketWatch, and USA Today. We also work closely with regional and niche publications such as the San Jose Mercury News, The Daily Deal, Private Equity Week, Red Herring, VentureWire and many others. Our experience provides us with a sophisticated understanding of the key online, print and broadcast media outlets. This allows us to evaluate the merits of various opportunities and provide our clients with in-depth preparation and counsel. We don't employ mass mailings or junior staff banging out calls to editors. We work closely and personally with reporters who know and trust us, so they both listen to our ideas and come to us when they need sources for stories. We don't rest until we get the best story possible for our clients.
Select Blueshirt Group Media Results Below are links to some recent media results generated by The Blueshirt Group. They represent the type of stories we pitch and secure for our clients including profile pieces, mentions in trend stories, funding announcements and other financial-related news stories. Please contact us if you would like more information about our media relations services. 2010  The New Touch-Face of Vending Machines link  Maveron Copes With A More Frugal Consumer link  Electrovaya Hopes Battery Deal With Chrysler Will Open Doors link  Netflix, Expedia Director Battle Joins LinkedIn, Art.com Boards link The $100 Million Revenue Club: Art.Com link The $100 Million Revenue Club: ServiceSource link 2009  Venture firm Maveron opens San Francisco office link  Goodbye, grocery store price tags How a case of midnight munchies sparked a price-tag revolution. link  Interview with Hans Swildens, Founder and a Principal of Industry Ventures LLC link  Two Food Chains Trial RFID-based Electronic Shelf Labels The Altierre system enables the retailers to automatically make price changes and product recall alerts on shelf labels throughout their stores. link  Not a Down Market for Secondary Venture Capital Funds By Pui-wing Tam link  Industry Ventures Wraps Up $265M Secondary Fund By Daniel Hausmann link  Cyber Savvy: Boost your Business with Web Tools By Rody Moore, CEO of Genbook (Blueshirt Client) link 2008  Delivering Predictable Revenue Streams By Mike Smerklo, CEO of ServiceSource (Blueshirt Client) link  Service Source CEO Mike Smerklo interviewed on Fox Business link  No More No-Shows: Switching to online appointment booking helped this spa grow its client base by 400% By Jennifer Alsever link  Yes To Carrots Yes To Inc., a Tel Aviv consumer products company, has closed a $14 million Series A funding. San Francisco Equity Partners led the round, with participation from Simon Equity Partners, also of San Francisco. The company owns the Yes To Carrots line of natural personal-care products. The capital will be used to accelerate North American distribution of Yes To Carrots products and to support the rollout of additional products and brands, including Yes To Cucumbers and Yes To Tomatoes. Yes To Carrots is a line of paraben-free skin- and hair-care products that feature anti-oxidants from organic fruits and vegetables. link  A Venture Deal Bugs Bunny Would Love Yes To Inc., an Israel-based consumer products company that owns the Yes To Carrots line of natural personal-care products, said Tuesday that it raised $14 million in its first round of venture financing. link  Cyber Auto Auctions Catch On THE INTERNET BUBBLE WAS FUN WHILE IT LASTED, WASN'T IT? Although cleaning up the mess after the party wasn't all that fun. Since then, we've been encumbered by real-estate bubbles and the subprime mess, which has me yearning for simpler times when all you had to do was count eyeballs and clicks. But not all the optimism is gone. link  Supermarkets go digital Altierre creates electronic pricing system that scraps paper tags on grocer shelves link A Cheaper Price Tag Reams of paper, hours of labor and barrels of ink are typically needed for large retailers' in-store pricing and promotions. Altierre Corp., armed with $22 million in Series C funding, aims to change that with its electronic price displays. link  Passion works How to get employees excited by sharing your enthusiasm link  Juggling Act With deals and exits popping up on multiple continents, VCs like Tom Blaisdell of DCM have had to become master multitaskers link 2007  Internap Unfazed by Stock Stumble Jim DeBlasio, CEO of internet solutions provider Internap, discusses his company's growth plans, as well as the future of Internet video. link Tiny Rival Takes Aim at Akamai AKAMAI TECHNOLOGIES' PAIN MIGHT BE INTERNAP'S GAIN. Akamai's shares (ticker: AKAM) got whacked more than 20% last Thursday, after revealing that margins in its Internet content-delivery-network, or CDN, business could be shrinking, and that order growth is cooling. link  Series of small tech IPOs serves to defy the market turmoil A lossmaking, three-year-old internet concern, Accoona is not the sort of company you expect to see on Wall Street these days. link  Smart Modular Looks Like a Wise Investment Sometimes stocks are cheap for a reason, but investors would be wise to remember that sometimes they're cheap because they're misunderstood. Smart Modular (SMOD), a rapidly expanding maker of memory modules for servers, telecom equipment and other high-tech gizmos, falls into the latter camp. link  Chip, Flat-Panel Subsystem Maker Smart Modular Moves Into Low-End PCs (subscription required) Take being a public company. Smart Modular Technologies first went public in fall 1995. After a convoluted sequence of deals, it went public again last year. It's used that capital to make some well-placed bets on new growth, says Chief Executive Iain MacKenzie. link  This Time It's Mine: Why high-powered women are leaving Corporate America to become entrepreneurs Also included were a handful of women who took the helm of existing small companies in order to transform them. Amy Errett was one. She launched the investment management and asset-based products groups at E*Trade, and then left that company in 2002 to become CEO of Olivia, a San Francisco travel and services company catering to lesbians. Revenues at the 35-year-old company have since tripled. link  A profitable ride at Smart Modular: Founder Sold, Bought, Went Public Twice Almost two decades after Ajay Shah founded Smart Modular, he's on the verge of getting yet another sizable payday from selling stock in a company he's sold once, bought once, and taken public twice. Shah's good fortune says a lot about how Silicon Valley has changed since he started the company with his wife in 1988. link My Office: Pump Up The Volume - Jozef Nuyens PDF link PassAlong downloads $10 million (subscription required) Digital music company PassAlong Networks is dancing to the tune of $10 million in third-round funding to continue developing its suite of products and services that retailers use to sell digital music. link D.E. Shaw Leads $17M Series B For Altierre (subscription required) The venture capital arm of investment giant D.E. Shaw Group has led a $17 million Series B round for Altierre Corp., which is developing wireless network information and cost control systems for major retailers. link  Brickfish lets you tap the masses for marketing (subscription required) Why not let Internet junkies do your marketing for you? Brickfish, a San Diego company, lets you do that by tapping into the creative energies of Internet users - getting them to work for free, essentially, to generate marketing ideas for you. link TPG, Francisco go Smart (subscription required) Less than a year after Smart Modular Technologies Inc.'s initial public offering, Texas Pacific Group, Francisco Partners and Shah Capital Partners have cut their stake again in the maker of memory modules and cards via a $175 million secondary offering. link Previous Results  Music Players: The Non-Apple Apple It's not just Apple Computer making a killing off MP3 players. A Chinese company traded on the Nasdaq, Actions Semiconductor, has firmly entrenched itself as the low-cost chip provider to the non-Apple MP3 world. link Venture Capitalist Breaks Silicon Valley Mold (subscription required) As a brash executive at Apple Computer Inc. in the late 1980s and early 1990s, David Katsujin Chao sometimes slept at the office and worked in his pajamas. His ambition and quirky approach paid off: He helped launch Apple's aggressive growth plan in Japan, striking innovative software deals and even sponsoring a Janet Jackson concert. In just four years, sales in Japan jumped to $1 billion from about $70 million, former Apple Japan executives say. PDF link Plugged In: A Company Worth Keeping An Eye On (subscription required) Neutral Tandem may or may not be in the league of Google, but it could be in Salesforce's camp, regarding public valuation: The Chicago-based telecom-infrastructure startup seems to be poised for success. It's the nation's first provider of an independently owned, or "neutral" network of tandem telecommunications switches, used to route calls between two or more other switches -- not unlike how a hub airport links two flights. link  Red Mile Raises Funds for Games Hot on the heels of the latest game machines coming to market, game maker Red Mile Entertainment said Tuesday it was raising a new round of funds to build the company, and more importantly, develop more titles. link  A New Way to Hedge Your Home's Paper Profit If you have owned a home for several years, you may be sitting on a sizable increase in equity. And if you are worried that the run-up in housing prices can't last much longer, you may think the only choice is to call a broker, rent a moving van and head for the (less expensive) hills. link The long and short of a housing market Should wealthy individuals sell short their homes? Whenever an asset class becomes a bubble, it is desirable to be in the short side - at the least as an insurance policy or hedge against a decline in value. link Adam Aircraft Soars with $92M: VC firms back maker of very light jet planes with funding round DCM-Doll Capital Management said Wednesday it led a coterie of investors to invest $92 million in Adam Aircraft, a manufacturer of very light jets. link Hedging for Small Investors The site, which launched in early October, bills itself as "the nation's first mass-market online derivatives exchange" and created a unique way for "individual investors to manage the risks in their everyday lives" according to Russell Anderson, co-founder and vice president of instrument orientation at HedgeStreeet. link Web Derivatives Exchange Is Catering to Individuals; 'Things That Matter' (subscription required) A new online firm wants to bring derivatives to the masses using a system that the exchange's backers say is simpler, more accessible and safer for small investors than a traditional futures exchange. link DCM Leads $93M Round For 'Miami Vice' Planes (subscription required) DCM Managing General Partner David Chao said the firm earlier this month closed a $93 million Series F round for Englewood, Colo.-based aircraft manufacturer Adam Aircraft Inc., with help from fellow new investors including Mesirow Financial and W Capital Partners, and existing investors including Goldman Sachs and Hunt Growth Capital. link China's Dangdang Nabs $27M Dangdang.com, China's largest online retailer, announced Thursday it has secured $27 million in a third round of venture financing led by Menlo Park-based Doll Capital Management link Timing isn't everything (subscription required) Ten years ago, venture capitalist Dixon Doll chose to leave his perch at Accel Partners in Silicon Valley to launch a new and unlikely venture capital fund dedicated to investing in startups in the U.S. and Japan - just as the world's second-largest economy tilted once again into recession. link |
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