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An effective media relations strategy is crucial for both public and pre-IPO companies. Too often, however, these efforts are not in sync with the company's financial objectives or its IR program. Blueshirt focuses on business and financial media outlets in which an appearance can raise a company's profile and have a positive impact on Wall Street. This includes top-tier business publications like The Wall Street Journal, Barron's, CNBC, The New York Times, Investor's Business Daily, Forbes, Fortune, Bloomberg BusinessWeek, MarketWatch, and USA Today. We also work closely with regional and VC-related publications such as the San Jose Mercury News, The Deal, Private Equity Week, VentureWire and many others. Our experience provides us with a sophisticated understanding of the key online, print and broadcast media outlets. This allows us to evaluate the merits of various opportunities and provide our clients with in-depth preparation and counsel. We work closely and personally with reporters who know and trust us, so they both listen to our ideas and come to us when they need expert sources for stories. We don't rest until we get the best story possible for our clients.
Select Blueshirt Group Media Results Below are links to some recent media results generated by The Blueshirt Group. They represent the type of stories we pitch and secure for our clients including profile pieces, mentions in trend stories, funding announcements and other financial-related news stories. Please contact us if you would like more information about our media relations services. 2011  One-Stop Shopping for Zynga, Facebook and Twitter link  Industrial controls, motors get green makeover link  LineStream Technologies signs licensing deal with Texas Instruments link  Offshore Outsourcing: For Smaller Companies, Too. link  TuneUp Media Moves Beyond Music Cleanup Into Sharing and Information Discovery link Plugged In: Pandora Music App Edges Toward IPO link  Beats Electronics is discussed 1:46 min into the segment (leads with breaking news of Verizon iPhone plans) link Plugged In: Time to Fix "Low-D" Music link 2010  Iovine, Dr. Dre Interview About Digital Music, Headphone link  Why Music Sounds Lousy in 2010 link  Dr. Dre, Jimmy Iovine Talk Steve Jobs, 'Digital Revolution' At Beats By Dr. Dre Product Launch link  Valence CEO Q&A: A Pivotal Year for Us link The New Touch-Face of Vending Machines link  Maveron Copes With A More Frugal Consumer link  Electrovaya Hopes Battery Deal With Chrysler Will Open Doors link  Netflix, Expedia Director Battle Joins LinkedIn, Art.com Boards link The $100 Million Revenue Club: Art.Com link The $100 Million Revenue Club: ServiceSource link |
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