The Blueshirt Group
May 2011

SPRING 2011 INVESTOR AND MEDIA RELATIONS UPDATE

2011 is off to a strong start from a market and technology IPO perspective and The Blueshirt Group is representing 4 of the 5 best performing US tech IPOs year to date. Our firm’s growth continues to accelerate based on strong demand for our investor and financial media relations services. A recap of the IPO activity and other significant trends driving our growth is highlighted below.

Since launching the company in 1999, our business has been built entirely on mutually beneficial relationships and referrals. Our success is a direct reflection of the management teams, analysts, bankers, VCs, institutional investors and media contacts that comprise our network.


2011 IPO ACTIVITY

Since our last newsletter, Blueshirt had eight clients complete successful IPOs including Demand Media (DMD), Ellie Mae (ELLI), RDA Microelectronics (RDA), Responsys (MKTG), RPX Corporation (RPXC), ServiceSource (SERV), Velti (VELT), and Zipcar (ZIP).




Blueshirt has a number of clients that have filed S-1 registration statements with the SEC including The Active Network, Force10 Networks, Envivio, Fusion-io, Impinj and Solazyme. Please visit www.sec.gov for more information on these companies.




EXPANDING OUR CLEAN TECH PRESENCE

The clean tech industry is experiencing its most active year in history from a public markets perspective, and Blueshirt is expanding its presence in this sector with leading client companies in renewable energy technologies, emerging energy management and efficiency solutions, as well as advanced energy systems. Blueshirt's IR and PR clean tech clients include the following companies:




NEW PUBLIC COMPANY CLIENTS

In addition to our IPO-oriented business and the companies already mentioned, Blueshirt continues to add public companies to our client base including PMC Sierra (PMCS), Scientific Learning (SCIL) and Kofax (KFX).



MEDIA RELATIONS

Blueshirt's financial media relations group continues to add clients and generate meaningful coverage on their behalf. Since our last newsletter, we've added new clients including Walden Venture Capital, a San Francisco-based firm that has put a stake in the ground with its unique "sprout-stage" investing philosophy, and TuneUp Media, a venture-backed creator of the top-selling desktop utility for iTunes. Some of the recent top hits from our media team include:


Pandora: Music App Edges Toward IPO


TuneUp Media Moves Beyond Music Cleanup Into Sharing and Information Discovery


Why Music Sounds Lousy in 2010


Digital Ads Still Growing, Says MediaMind CEO


CONTACT US
The Blueshirt Group
456 Montgomery Street
11th Floor
San Francisco, CA 94104
415-217-7722

 Our New York office has moved;
New address is:

The Blueshirt Group
352 Park Avenue
7th Floor
New York, NY 10010
212-871-3953
If you would like to subscribe / unsubscribe to our newsletter list, please reply to newsletter@blueshirtgroup.com.

GROWING OUR TEAM

We're pleased to welcome two new additions to the Blueshirt team: David Niederman and Peter Salkowski, both of whom joined us following successful Wall Street careers.

David Niederman brings more than ten years of equity research experience to Blueshirt, most recently serving as a sell-side equity analyst at Pacific Crest Securities, where he covered GPS and Location-Based Services. Prior to working on Wall Street, he was in the entertainment field, working at News Corps' Fox Searchlight Pictures Division, and at United Talent Agency in Beverly Hills. David holds an M.B.A. from the Stern School of Business at NYU and a B.A. from Swarthmore College.

Peter Salkowski joins Blueshirt from DreamWorks Animation, where he headed the company's IR department. Prior to DreamWorks, Peter was an Institutional Investor-rated equity research analyst at Goldman Sachs from 2002-2009, where he covered publishing and information services. Previously, Peter was an investment research associate at Deutsche Bank and a corporate finance associate at Citigroup. Before working on Wall Street, Peter taught high school-level mathematics and computer programming. Peter is a graduate of the University of Wisconsin, where he earned an M.B.A. as well as M.S. and B.S. degrees.


SPEAKING ENGAGEMENTS

Since our last newsletter, several Blueshirts have spoken at a number of financial community events including:

Chris Danne presented at the Bank of America Private Company conference in San Francisco.

Alex Wellins and Brinlea Johnson presented at the UBS Private Internet Company conference in Menlo Park.
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